Apparrelel Existence by Studio PMS,
in collaboration with Bolon & Frame Magazine. In a world oversaturated with everyday stimuli and data, there’s no better feeling than to maintain control.
Experience Aparrellel Universe: In this app you can view and hear Studio PMS’ collection in three different ways, by using Augmented Reality. Once the app is downloaded, you’re faced with three choices. After choosing one of these three, we invite you to move through the space with your phone. You can either walk, crawl or sit - and you can experience it individually or collectively. In this way we give the control back to the participant in an innovative, interactive and sustainable way.
Digitization is becoming more and more humane in our daily lives. Additionally, we want to demonstrate that values of different dimensions – such as virtual and physical – take an alternative presence in our world. But, certainly, still are both as relevant: One cannot exist without the other.